Dragons’ Den. Last night. 3 quirky (and good looking) boys. Flavoured popcorn. Easy.
It was a very interesting pitch. Flavoured popcorn with a style. Looked like a winner but after 4 out of 5 rejections, it looked like it was going to have another rejection. But then Peter Jones asked them about themselves, how did they meet up etc etc. They said: we met at work, we work at an advertising agency in London. The dragons asked: with whom? They replied: Saatchi & Saatchi, (as if it wasn’t an internationally reclaimed ad agency) And it’s as if there was a whole new perspective about them - 3 quirky guys who actually have a life and a proper job and a hobby of making the “best popcorn in the world”