Everyone has obsessions and habits, we just don’t often share them with people. This project is based on the obsessive things that designers do, that makes them who they are. Design agencies and studios, famous designers and student designers were all emailed, gathering 100 quotes to create this book. It is both humorous and informative to read, targeting people in creative industries, showing quite personal habits and rituals in this collection of quotes and images.
And it’s true. I can relate to many of these points. Especially ones that I did not even know about! Like, No. 55 - Having about 30 files named “Final” No. 16 - In every book I have to see the imprint to see where it was printed. No. 93 - I read magazines from the back. No 94 - Seeing CMYK and RGB combinations everywhere. “Oh look, the sky has a nice gradient”